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Nike Air Max 97 "Custom territory" side overlay an 1667983044815209164
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Nike Air Max 97 "Custom territory" side overlay and "The Genk territory" sole.THIS IS FOR THE CHANGE MAKERS.Full details of this project explained by one of the project partners in his own words.⬇️"We're doing a bigger project together, with the city of Genk. It's about circular economy and solving the huge waste in the fashion industry. That's why we created 'custom territory', it's a concept where we did research of all the shoes kids wear in the city of Genk and we created 3 soles based on the soles the kids wear. We also created tips and heals directly based on their sneaker behaviour. With those 3 parts we can fix old shoes and customize them in more then 5000 different ways per city.Each city will have their own soles and overlays depending on their culture.This will puch cities in Belgium to create their own culture and express themselves in a ecological and creative way."Thank you @berre_brans. for doing this and bringing this to our attention. #forbetterfutureWhat do you think of this idea and project? Tell us in the comments..Follow @the.designjournalfor more..By: @customterritory_official.________________________________________________