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and team have designed the brand identity for @yolelefoods, a purpose-driven African food company committed to transforming communities in rural West Africa, co-founded by @chefpierrethiam, the celebrated Senegalese-born chef, restaurateur and activist. The project includes packaging for Yolélé’s first product, a line of fonio, an ancient grain that is a superfood, similar to quinoa. Link in bio. . Thiam saw Scher’s map painting of Africa and wanted to commission a drawing for the Yolélé branding. The designers extended this into a full visual language, including custom hand-drawn typography and icons. The map highlights the area of West Africa where fonio is grown. . Project team: @the_em_dash @rustyvanriper @jackroi @jakemasa .

Open all this week @somersethouse, our amazing immersive exhibition for @uniqlo, designed by Pentagram partners @JonMarshalll, @jody_hudsonpowell, @LukeJPowell, @yurisuzukilondon and their teams.⁣ ⁣ Come and explore interactive installations (including one by Rhizomatiks Architecture), science experiments and a magical room filled with music and 50 lamps made from 50 pairs of socks.⁣ ⁣ Huge thanks to… ⁣ Team Hudson-Powell: Nav Bhatia, @beamjinn, @sanju.sanjuan, @luisgurico and @martaurbez⁣ ⁣ Team Suzuki: @___vergara, @adamcheong, @Karol_sielski, @sefevans⁣ ⁣ Team Marshall: Adam Huxley-Khng, Yemima Lorberbaum, Harc Lee, Seongyong Lee, @guynao, @tomettyo2012 and @mwittock⁣ ⁣

[Sound on!]⁣⁣⁣ ⁣⁣⁣ We’re busy putting the last-minute touches to our amazing new exhibition for @uniqlo, opening tomorrow @somersethouse.⁣⁣ ⁣⁣ Look out for interactive installations and fascinating science experiments, designed by Pentagram partners @JonMarshalll, @Jody_HudsonPowell, @LukeJPowell, @yurisuzukilondon and their teams. ⁣⁣ ⁣⁣ Come and visit from 10am tomorrow.⁣⁣ ⁣⁣

Prior to joining Pentagram as partner, @giorgialupi and her team at @accuratstudio collaborated with @Target, one of the main sponsors of the @ted 2017 conference, on a way to engage attendees through data. The designers created Data Portraits, colorful images based on people’s responses to a series of questions, immediately printed on buttons for them to wear throughout the conference and use as a tool for sparking conversation. . To create the portraits, the designers asked simple but evocative questions such as “Which TED letter are you, Technology, Entertainment, or Design?,” “How many unread emails in your inbox before you out?,” “How messy is your desk?” and “Do you follow the rules, or do you break them?” These questions produced small, analog data that helped people introduce themselves and make a personal connection. . Giorgia has repeated the experience at and other conferences, and the idea has been adopted at many other events around the world. . 5/10 in a series of posts that will explore Giorgia’s work. .

Loyola Marymount University

@djpentagram and the team at Pentagram Austin are rolling out their new brand identity for @loyolamarymount, the top-ranked Catholic university in Los Angeles, following the official unveiling last spring. The project includes branding for @lmulions and @loyolalawschool, as well as a comprehensive style guide for the identity system. Link in bio. . The system utilizes three main graphic components, including a refined academic seal, an institutional logo based on a seal, and a new spirit mark. The new icon features the simplified head of a lion, LMU’s mascot, rendered with a distinctive “sunburst” mane based on the ancient Jesuit seal for Jesus. . The roll-out includes new campus banners featuring the new spirit mark and a poster campaign that shows the new identity in action, proudly worn by LMU students and faculty. In August, prior to the start of the school year, LMU’s Gersten Pavilion basketball court was repainted and updated with the new athletic mark and new uniforms for soccer and volleyball, designed by @adidas, made their debut. Basketball court design by @daake. . Project team: @_hay_tay_ @roxtorres @quadbanger @nalnoda . @klim_type_foundry @commercialtype

On 24th September, Pentagram partner @marina_willer will be speaking at @agi_open in Rotterdam, and also screening her feature film Red Trees. Tickets are available online from AGI Open now...

[Sound on!]⁣ ⁣ We’re busy putting the finishing touches to an exciting new exhibition for @uniqlo, designed by Pentagram partners @jonmarshalll, @Jody_HudsonPowell, @LukeJPowell and @yurisuzukilondon and their teams. ⁣ ⁣ Look out for interactive installations and fascinating science experiments, coming soon to @somersethouse, 17-22 September.⁣ ⁣

Atlantic Theater Company

and team have designed the @atlantictheater 2019-2020 season campaign, building on their brand identity for the performing arts group. The campaign introduces photography to the mix, with the distinctive “A” logo acting as a window for images that represent the featured productions. Link in bio. . Project team: @rorysimms @rustyvanriper @jackroi .

@harrywpearce and team have designed this striking poster for Antony Gormley’s much-anticipated solo show, opening later this month @royalacademyarts in London.

@Sascha_Lobe has been shortlisted for the prestigious Beazley Designs of the Year awards for his work with @David.Chipperfield Architects on a project for @amorepacific.official, one of the world’s largest cosmetic companies. Sascha and his team designed the architectural branding, environmental graphics and signage for the company’s new headquarters in Seoul. The team worked closely with the architects to deliver a fully integrated solution that sits perfectly within the building’s architecture and geographic surroundings, and subtly reflects Amorepacific’s brand values. The project features in the Beazley Designs of the Year exhibition which opens @DesignMuseum on 11th September. After a public vote, winners will be announced on 21st November.

@yurisuzukilondon’s new commission for @TurnerContemporary (with Kent Libraries) will be on show during this year’s Turner Prize, as part of @margatefestival.⁣ ⁣ Launching on Saturday 28th September, ’The Welcome Chorus’ brings together sound, sculpture and artificial intelligence in a new interactive outdoor installation. ⁣ ⁣ Twelve horns, each representing a district of Kent, will continually sing lyrics which are generated live by a site-specific piece of AI software.⁣ ⁣ People from all over Kent have contributed lyrics about their experiences of the county. The colours of each horn range from ‘bubble gum pink’ to ‘ASDA Green’, and have been chosen by Kent library staff.⁣ ⁣ Visitors can speak or sing into a unique ‘conductor’ sculpture, and their words will be added to the ongoing machine learning. The AI will evolve throughout the exhibition, resulting in novel and unexpected vocal exchanges. ⁣ ⁣

.@AngusHyland and team have created the brand name, visual identity and narrative for @stchris_school, a progressive school in Hertfordshire founded shortly after Letchworth Garden City was built and which embodies many of the same utopian principals.⁣⁣ ⁣⁣ The team’s challenge was to modernise the brand and highlight its alternative ethos while acknowledging the school’s rich 100-year history. Key to the new brand identity is the shortening of the school’s name to St Chris, which the school was already widely known as.⁣⁣ ⁣⁣ With a subtle Arts and Crafts influence, the school crest was redrawn, and the overall colour palette simplified. A bespoke inline typeface was created and was used for the St Chris wordmark – this has a distinctive ligature which complements the new, more informal approach. Read more at⁣⁣ ⁣⁣ ⁣⁣
 . . . Print applications designed by @tamaralocke

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