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Exceptional quality. Ethical factories. Radical transparency.
2170 Folsom Street San Francisco, California

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Who knew cashmere could feel even better? Get ready for ReCashmere. All the softness of cashmere, half the carbon footprint. We partnered with a mill in Prato, Italy, that collects well-worn cashmere sweaters through recycling programs—then, like painters mixing pigments, chooses different colors to comb into new yarns. Finally, they blend those yarns with extra-fine merino wool. The result? Super-soft and durable ReCashmere. Check out our story to see how it's done.

Meet @theoposture. Founder of Good Posture and Cereal & Such. Theo‘s work spans music, entertainment, and art to even breakfast cereal. We asked Theo to style out Uniform to fit his eclectic and very busy schedule. Check out our story to see how he did.

Bad news: The Boss Boot in snake print is almost sold out. Good news: If you want us to make more, we will. Comment below. 👇 - More good news: these pants launch tomorrow.

Ultra-lightweight with a unique rib pattern—we’re obsessed with our ReKnit fabric. Plus, it’s made from renewed plastic bottles. So, how does a plastic bottle turn into the Glove Boot? Check out our IG Story for a lesson from our shoe production team.

It’s Day 3 of Boot Week. Say howdy to the Western Boot. Inspired by sharp lines and a confident feel, The Western boot is our modern take on a vintage cowboy boot. Check out our story to hear more about the design process from our shoe design team.

Introducing the Glove Boot. Sleek. Stretchy. Insanely comfortable. We’re just going to say it: this boot is damn hot. We asked our friend and beauty editor @hannahbaxward to take the Glove Boot for a spin. Check out our story to see how she did.

Welcome to Boot Week. Over the next few days, we’ll be featuring our favorite new boot styles. Tune in tomorrow for our first feature: The Glove Boot. Boot season is officially here.

Introducing Curvy fit. Sometimes pants are too tight in the hips and gape at the waist. So we adjusted the hip-to-waist ratio and asked our friend @shannydoots to put the new Curvy fit to the test. Check out our story to hear her verdict.


Hey Brooklyn, we’re here, and we’re celebrating. Stop by this weekend from 10a-8p and join us for complimentary drinks and snacks from our favorite spots around the neighborhood. For more details, check out our link in bio. See you soon.


Brooklyn—we’re here. 4,400 square feet of shopping space, 12 fitting rooms, and an entire floor dedicated to our Men’s Shop. See you at 104 N. 6th St. It’s our largest store yet.

Introducing Uniform. A new collection for men. 12 everyday pieces—with a 365-day guarantee. Every item in the Uniform collection has been rigorously tested to simulate a full year of heavy wear and washing. (That’s 15 times the industry standard.) They’re the styles you wear every day, made to stand up to everyday wear. We’re so confident in the collection that in the unlikely event that a tee gets a hole, a sweatshirt collar shrinks up, an oxford loses its color—don’t sweat it. We’ll gladly replace it with a new one. Link in bio.

Want a sneak peek? Link in bio.

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