Hindesight: Picturing Place.
John Hinde, creator of postcards of the Irish landscape. These idealised landscapes & the myth associated with them have become a very powerful part of Irish identity. They have become so ingrained they 'are familiar to the point of invisibility. Hindes' images were heightened for effect in conception, composition & often involved collage & colour saturation'. He wanted the viewer to remember his version of these locations, highlighting the role of power the photographer has in the act of image taking.
I really loved this exhibition, which featured a detailed documentary about this man and his vision. It made me question my own work, my own manipulations of the images I post on my Instagram account, and why, just like Hinde I am so visually drawn to the saturated aesthetic.
Hinde was three when he sustained a serious back injury which left him on crutches for life. He was a natural optimist, citing his mother as the most inspirational figure in his life. She took him everywhere with her & it was because of her that he never felt hindered by his physical disability. Alongside his wife Julla (a trapeze artist), they developed their own travelling show 'The John Hinde Show', which toured Ireland. It was when their company went bust that he began his new 'project'. He began developing his postcards at a time when many people looked down on this medium. Bringing his vision, talent & perfectionism he revolutionised how the Irish landscape was represented and consumed. By 1960, his company John Hinde LTD was one of the worlds largest postcard companies, producing 60m viewcards annually.
This exhibit is a fantastic compilation of an eternal optimist, innovator, entrepreneur and artist.
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