Long a symbol of love and passion, the ancient Greeks and Romans associated roses with Aphrodite and Venus, goddesses of love. Used for hundreds of years to convey messages without words, they also represent confidentiality. In fact, the Latin expression "sub rosa"(literally, "under the rose") means something told in secret, and in ancient Rome, a wild rose was placed on the door to a room where confidential matters were being discussed.
Each color offers a distinct meaning: red, the lover's rose, signifies enduring passion; white, humility and innocence; yellow, expressing friendship and joy; pink, gratitude, appreciation and admiration; orange, enthusiasm and desire; white lilac and purple roses represent enchantment and love at first sight. The number of stems in a rose bouquet can also express specific sentiments.